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Jusbox’s Fragrance Comes in Fluorescent Packaging

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By: Jamie Matusow

Editor-in-Chief


Jusbox’s newest fragrance Cheeky Smile ($210) is inspired by the Acid House culture in London—late nights and discotheques. According to the Made in Italy brand, this molecular fragrance is the first fluorescent packaging in perfumery history.

The bottle is finished in a special varnish that appears light grey in daylight and turns into a vibrant, acid-green color when seen under ultraviolet light. Spray your perfume in the dark and it will lead you back to the magical atmosphere of London Acid House club nights.

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